Crocs Licensed Partnerships
Crocs licensed projects are highly anticipated collections that feature fan-favorite designs and characters from beloved franchises like Disney, Star Wars, and Lisa Frank.
Lisa Frank
Partner
Lisa Frank
Project
Campaign Copy
Tone
Vibrant, Fantastical
Designers
Laura Beth Snipes
Chloe Garces
It’s not an exaggeration to say that writing these campaigns were a dream come true! As a 90’s kid, Lisa Frank was the queen bee and I was a dedicated stationary fan all through school. As nostalgic as I feel about Lisa Frank, the challenge with writing these campaigns is that the Lisa Frank team wanted to stay away from nostalgia messaging and position themselves as a current brand that still makes really cool stuff. It was a fun exercise tapping into my whimsical side to write copy that brought the same excitement and vibrancy as the artwork. The campaigns below cover a Spring and Fall drop, and I was oh so lucky to write for both product launches.
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Copy Highlight: Color Yourself Extraordinary
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Copy Highlight: Comfort in Color
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Copy Highlight: For style so rare, show off your flair with new Lisa Frank Jibbitz™ charms.
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Copy Highlight: Feline Divine
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Copy Highlight: Leave Basic Behind
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Copy Highlight: Walk on the Wild Side
Mater - Disney Pixar
Partner
Disney Pixar
Project
Campaign Copy
Tone
Playful, Family Friendly
Designer
Chloe Garces
The Crocs Lightning McQueen clog is one of Crocs best-selling licensed products in history, and following its success fans had been demanding a Mater clog as well. It was essential to play into the hype of this style and acknowledge the fan service of creating this highly requested style to show shoppers that their brand input is valued. Fans love Mater for his silly personality and I wanted to reflect his unique spirit and voice throughout the campaign copy.
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Copy Highlight: Trust in Rust
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Copy Highlight: Mater is pulling up in a reimagined Classic Clog.
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Copy Highlight: Who’s Up For Tractor Tippin’?
Dreamville
Partner
Dreamville
Project
Campaign Copy
Tone
Hype, Edgy
Designer
Kaitlyn Wong
I’ve been a massive fan of J. Cole for over a decade and one of my most memorable concert experiences was watching him play Red Rocks. I begged to be put on this project because I was genuinely stoked about this collection. The Dreamville team created a collegiate-inspired silhouette with texturing to resemble a letterman jacket and unique pennant Jibbitz™ charms. I used that classic collegiate styling to inspire my copy, while propping up the hype behind the campaign worthy of one of hip hop’s best.
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Copy Highlight: Big Dreams, Varsity Sole
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Copy Highlight: Dream big and walk confidently in the fresh release from Dreamville x Crocs.
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Copy Highlight: Keep your head in the clouds and your feet on the street with the fresh collaboration from Dreamville x Crocs.
Chewbacca - Star Wars
Partner
Star Wars
Project
Campaign Copy
Tone
Nostalgic, Family-Friendly
Designer
Yinan Xu
The Chewbacca Classic Clog was an exciting project to work on because Star Wars is such a beloved franchise. Crocs has many Star Wars licensed products, but this drop was unique because they wanted to lean into nostalgia of the original trilogy and speak to the original fans of the franchise. I incorporated notable movie quotes and phrases, like Fuzzball, that would resonate with passionate Chewbacca fans to encourage a sentimental reaction to the collection.
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Copy Highlight: Walk Like a Wookiee
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Copy Highlight: Fuzzball Fashion
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Copy Highlight: Get that fuzzy feeling and show off your revel spirit with our limited-edition Chewbacca Classic Lined Clog.