Writing for Crocs is easily my favorite copy collaboration because the brand, tone, and products are so much fun and cover a broad spectrum of audience targets. There is always a new innovative product design, trend-setting promo, or unique marketing campaign to bring to life with engaging and inviting headlines. From the Pride collection to the viral April Fools campaign, here is a collection of some of my favorite onsite promotional headlines I’ve written for the world’s most iconic shoes with holes.