Copywriting

If you don’t have a way with words then let me have a turn! I’m an inventive copywriter with 7+ years of experience creating cross-channel copy for website content, press releases, email campaigns, & advertising materials. I’m skillful with a diverse range of communication formats like social media content, articles, blogs, & presentations. My superpower as a copywriter is my ability to tone switch so that I can collaborate with clients across any industry to create copy that sounds authentic & inviting.

Areas of Expertise

Experience

I’ve worked with clients across every industry ranging from retail & hospitality to science & technology. Whether you’re looking for intelligent and informative copy or fun and personality packed one-liners, let me bring your brand voice to life!

Show the SERPS who’s boss with SEO-optimized copy that will have you dominating search engine results. I can work seamlessly with your existing SEO strategy or help pivot your copy in the right direction if you’re just diving in. I’ll deliver SEO smart content carefully tucked into your digital copy so all that’s left for you to do is wait for your next big lead that is just on the other side of a Google search.

I know you have an awesome product or service to offer but what happens next if your digital sales pitch falls flat? You need killer copy to reel in that promising lead that just landed on your site! Don’t fear customer bounce, I’m here to write copy that will want to make your customers stick around for the good stuff.

I worked for years as a front end designer for a web design agency and one thing I learned is that people often underestimate just how much copy they truly need to get a site up & running. Not only are there a lot of webpage nooks to fill (Google rankings factor in your page’s text to image ratio) but web copy with a healthy dose of carefully curated keywords is necessary to a successful SEO strategy.

Blogs are often an underutilized tool when it comes to creating brand awareness and beefing up your SEO success. Maintaining an active blog campaign gives customers a reason to keep coming back to your website so that your offers are constantly in front of their eyes! Blogs can teach your audience new things about your brand like niche selling points that they might not have known at first glance (think: sustainability efforts, charitable contributions, and community connectors like being a female-founded business). Bonus points for all of the extra keywords you can stuff into your blog posts to appease the SEO overlords.

The number one mistake you can make with your marketing plan is to treat all platforms the same! Reaching your target audience on social media takes a totally different approach than running ads or sending emails because you also have to do a little dance with the algorithm. I have years of experience as a successful social media manager writing compelling cross-platform social media content to keep different customer segments engaged and reinforce brand awareness. I’m obsessed with staying up-to-date with social media trends while comparing them against KPIs to help my clients effectively pivot their marketing strategy to meet the desires & interests of their customers.

If you’re sitting around waiting for a reporter to knock on your door eager to cover your latest launch then I’ve got news for you, you’re going to be waiting a loooong time. If you want to get noticed then you have to put yourself out there and show the world you are headline worthy! The trick to a successful press release is keeping it short & sweet with content that still packs a punch! Ditch the free online template you found and invest in a press release that will make the media itching to release your story.

I think we’re all suffering from digital inboxes overstuffed with junk mail chatter that we carefully avoid clicking on while looking for the emails we actually want to read. The thing is, your unique offerings are not junk mail! Show your target audience that you are click-worthy with eye-catching emails that keep ‘em coming back for more!

When your customers are on a roll with the scroll you’re going to need a banner ad that stops them in their tracks! With thousands of images displayed on our devices daily it is essential that your display advertising that makes your brand stand out from the crowd. 

Carefully crafted copy is the glitter glue that’s going to hold your ad campaign together, so why not add a little bit of sparkle to your next headline?

Your potential customer has a credit card burning a hole in their pocket and all they need is one good reason to choose you over the other guy. You know you’ve got a great offer so don’t miss out on converting new customers just because your pitch isn’t hitting the mark. I’m here to write a compelling proposal that will have your audience eager to take action.

Whoever said print is dead apparently hasn’t opened their mailbox lately. Your target audience wants to hear from you and a long-form sales letter or simple postcard is a great way to get right in their homes, that is if your mailer makes it into their hands and not the trash can. Let me craft copy for your direct mail campaign so that your brand’s offer gets a place of honor hung on the fridge where your customers won’t forget it!

Previous clients include:

Portfolio

Click through the tabs below to read some of my previous work.  There’s a secret sauce when it comes to actually engaging with your audience through compelling storytelling and I’ve got the recipe. I’m proud to be a creative chameleon and tone-changer, let’s work together to find your brand’s voice and create content that truly feels authentic.

Edit

Headlines

client:

Finish Line

Tone: Trendy, Casual

Finish Line is an iconic American footwear & apparel brand with over 600 stores nationwide. Finish Line carries major brands like Nike, adidas, New Balance, Vans, and more. They needed email headlines & sub headers to showcase their different brand offerings and current promotions.

"Introducing the North Face at Finish Line

Sustainability meets style in-stores & online now"

client:

JD SPORTS

Tone: Elevated, Exclusive

JD Sports is a global retailer known for showcasing emerging streetwear styles. They curate exclusive collections with top brands like Nike, Jordan, Ivy Park, and Yeezy. They were seeking copy for push app notifications that needed to adhere to a strict character count.

"Jumpman does it again- new styles of Air Jordan 13

See the latest sneaker update in men's sizes"

client:

eBulbs Plus

Tone: Professional, Sophisticated

eBulbs Plus is a wholesale light bulb manufacturer that wanted some headlines for their website banners.

"Denver's Largest Specialty Lighting Warehouse At Wholesale Prices

Innovation in illumination since 1972"

Edit

Email Campaigns

Introducing Papillon


Our newest print has fluttered to life in our online-exclusive Spring line. This dreamy collection features ethereal hand-painted butterflies in two pastel colorways, pink and lavender. This limited edition print “Papillon” was released in a variety of leotard styles, including our best selling “Enchant” style.

Take flight in this stunning collection that is available in our full size range XXS-XL.

Our prints are truly unique because they are hand painted by our Founder Chelsea Early, then digitized and printed in-house! Each leotard is cut by hand then stitched up by our dedicated team of sewists at our workshop here in Denver, CO.

client:

BrüMate

Tone: Playful, Buzzy

BrüMate is an international retailer of insulated drinkware. Their main competitors are geared towards the outdoor recreational market, so BrüMate positions itself with everyday consumers who would use their drinkware on their daily commute or when hanging out with friends. They stand out in their market by creating silhouettes designed specifically for alcohol use, like pint glasses, wine glasses, and seltzer koozies. 

For a camo print collection, hunting and the outdoors is generally the first image that comes to mind. However, in order to stand apart from the outdoor-focused competition, BrüMate wanted a camo campaign centered around partying and alcohol.

"Take your camo to-go with our NEW collection of Midnight Camo & Forest Camo insulated drinkware!"

client:

Twilio

Tone: Inviting, Friendly

Twilio is a trail blazing global enterprise that offers large-scale customer engagement integrations for companies like Netflix, Lyft, and Airbnb. Twilio regularly hosts recruiting and networking events to scout top talent in the tech industry. They needed a series of emails to invite potential candidates to their virtual Happy Hour networking event hosted by their Segment SE Engineering team.

"We hope you’ll join our Segment SE team to finish the work day off sparkling, bubbling, shaken or stirred!"

Join us for an exclusive Happy Hour event.
Networking is better when you have a drink in hand!

Hey Angela!

Quick question- Do you drink well with others? We’re inviting an exclusive group of candidates to our virtual Happy Hour event on Friday, March 18th. You’ll have an opportunity to chat with our stellar Segment team members and gain insider knowledge about our approach to solutions engineering.

This isn’t your typical ol’ networking event as we’re kicking it off with a mixology course taught by a world renowned mixologist. When you confirm your RSVP we’ll ship a box of goodies to you so you can follow along with the mixologist and make 3 different cocktails!

We’re limiting this private networking event to just 10 people so we can give you the best opportunity to make industry connections.

If you’re interested in joining us for this unique Happy Hour then click the Doodle link below to select the date/time that will work best for you.

We hope you’ll join us and our Segment SE team to finish the work day off sparkling, bubbling, shaken or stirred!

Introducing Papillon


Our newest print has fluttered to life in our online-exclusive Spring line. This dreamy collection features ethereal hand-painted butterflies in two pastel colorways, pink and lavender. This limited edition print “Papillon” was released in a variety of leotard styles, including our best selling “Enchant” style.

Take flight in this stunning collection that is available in our full size range XXS-XL.

Our prints are truly unique because they are hand painted by our Founder Chelsea Early, then digitized and printed in-house! Each leotard is cut by hand then stitched up by our dedicated team of sewists at our workshop here in Denver, CO.

client:

Luckyleo Dancewear

Tone: Elegant, Timeless

Luckyleo Dancewear specialized in hand painted prints and was in need of content for an email campaign centered around the release of their new butterfly collection. The formatting required copy that was concise while highlighting the heirloom quality of their dance leotards.

"Each leotard is cut by hand then stitched up by our dedicated team of sewists at our workshop here in Denver, CO. "

Edit

Website Copy

Our Culinary Philosophy
Stepping into LOW is like stepping into your mama’s kitchen after a long time away from home, our authentic Southern cuisine is sure to hit you with a wave of nostalgia. We strive to provide our guests with the simple joy of a delicious meal shared with loved ones in a comfortable atmosphere, buzzing with vibrancy like the backwoods of Tennessee. Settle back with a glass of bourbon to warm your spirits as the inviting scents of savory fried chicken and collard greens drift through the air.

Spirit of the South
We’ve curated a team of exceptional chefs and bartenders who share the same desire to bring people satisfaction through a wholesome meal and a stiff drink. Our aim is to serve honest food made from quality ingredients, taking our time with each plate to serve an authentic Southern experience unlike anything else in Colorado. We hold our country roots dear to our heart and serve our patrons with the same hospitality we were raised with.

client:

LOW Country Kitchen

Tone: Warm, Inviting

LOW Country Kitchen is an upscale eatery focused on southern comfort food. They were looking for website copy to showcase their timeless dishes while highlighting their drink selections.

"We strive to provide our guests with the simple joy of a delicious meal shared with loved ones in a comfortable atmosphere, buzzing with vibrancy like the backwoods of Tennessee."

client:

Precision Medical Solutions

Tone: Professional, Informative

Precision Medical Solutions was seeking website copy for their state-of-the art vasectomy & circumcision clinic. It was important to take extra care with the tone of writing as most patients seeking these services are nervous and apprehensive about these procedures and in need of reassurance. I worked with the medical doctor on staff to transcribe medical text and treatment protocols into copy that was easily digestible by the average patient.

"The majority of other health clinics offer an array of urology services and cannot provide the individual attention that we strive to provide for our patients. Our emphasis solely on these two procedures allows our clinic to deliver exceptional care to our patients specific to circumcision and vasectomy."

Why choose us?
Our Denver medical clinic specializes in Men’s health with a focus on vasectomy and circumcision. The majority of other health clinics offer an array of urology services and cannot provide the individual attention that we strive to provide for our patients. Our emphasis solely on these two procedures allows our clinic to deliver exceptional care to our patients specific to circumcision and vasectomy.

Our Doctors have studied throughout the world to gain the experience and training that provide our patients with world-class service. We are dedicated to our patient’s dignity and privacy as we personalize each procedure with personal attention and care.

Let's Connect

Contact Me

I’m a bit obsessive when it comes to checking my email, so honestly it’s the best way to reach me. Don’t be shy, let’s collaborate!  

hi@madelynhadel.com