If you don’t have a way with words then let me have a turn! I’m an inventive copywriter with 7+ years of experience creating cross-channel copy for website content, press releases, email campaigns, & advertising materials. I’m skillful with a diverse range of communication formats like social media content, articles, blogs, & presentations. My superpower as a copywriter is my ability to tone switch so that I can collaborate with clients across any industry to create copy that sounds authentic & inviting.
Areas of Expertise
I’ve worked with clients across every industry ranging from retail & hospitality to science & technology. Whether you’re looking for intelligent and informative copy or fun and personality packed one-liners, let me bring your brand voice to life!
Show the SERPS who’s boss with SEO-optimized copy that will have you dominating search engine results. I can work seamlessly with your existing SEO strategy or help pivot your copy in the right direction if you’re just diving in. I’ll deliver SEO smart content carefully tucked into your digital copy so all that’s left for you to do is wait for your next big lead that is just on the other side of a Google search.
I know you have an awesome product or service to offer but what happens next if your digital sales pitch falls flat? You need killer copy to reel in that promising lead that just landed on your site! Don’t fear customer bounce, I’m here to write copy that will want to make your customers stick around for the good stuff.
I worked for years as a front end designer for a web design agency and one thing I learned is that people often underestimate just how much copy they truly need to get a site up & running. Not only are there a lot of webpage nooks to fill (Google rankings factor in your page’s text to image ratio) but web copy with a healthy dose of carefully curated keywords is necessary to a successful SEO strategy.
Blogs are often an underutilized tool when it comes to creating brand awareness and beefing up your SEO success. Maintaining an active blog campaign gives customers a reason to keep coming back to your website so that your offers are constantly in front of their eyes! Blogs can teach your audience new things about your brand like niche selling points that they might not have known at first glance (think: sustainability efforts, charitable contributions, and community connectors like being a female-founded business). Bonus points for all of the extra keywords you can stuff into your blog posts to appease the SEO overlords.
The number one mistake you can make with your marketing plan is to treat all platforms the same! Reaching your target audience on social media takes a totally different approach than running ads or sending emails because you also have to do a little dance with the algorithm. I have years of experience as a successful social media manager writing compelling cross-platform social media content to keep different customer segments engaged and reinforce brand awareness. I’m obsessed with staying up-to-date with social media trends while comparing them against KPIs to help my clients effectively pivot their marketing strategy to meet the desires & interests of their customers.
If you’re sitting around waiting for a reporter to knock on your door eager to cover your latest launch then I’ve got news for you, you’re going to be waiting a loooong time. If you want to get noticed then you have to put yourself out there and show the world you are headline worthy! The trick to a successful press release is keeping it short & sweet with content that still packs a punch! Ditch the free online template you found and invest in a press release that will make the media itching to release your story.
I think we’re all suffering from digital inboxes overstuffed with junk mail chatter that we carefully avoid clicking on while looking for the emails we actually want to read. The thing is, your unique offerings are not junk mail! Show your target audience that you are click-worthy with eye-catching emails that keep ‘em coming back for more!
When your customers are on a roll with the scroll you’re going to need a banner ad that stops them in their tracks! With thousands of images displayed on our devices daily it is essential that your display advertising that makes your brand stand out from the crowd.
Carefully crafted copy is the glitter glue that’s going to hold your ad campaign together, so why not add a little bit of sparkle to your next headline?
Your potential customer has a credit card burning a hole in their pocket and all they need is one good reason to choose you over the other guy. You know you’ve got a great offer so don’t miss out on converting new customers just because your pitch isn’t hitting the mark. I’m here to write a compelling proposal that will have your audience eager to take action.
Whoever said print is dead apparently hasn’t opened their mailbox lately. Your target audience wants to hear from you and a long-form sales letter or simple postcard is a great way to get right in their homes, that is if your mailer makes it into their hands and not the trash can. Let me craft copy for your direct mail campaign so that your brand’s offer gets a place of honor hung on the fridge where your customers won’t forget it!
Previous clients include:
Click through the tabs below to read some of my previous work. There’s a secret sauce when it comes to actually engaging with your audience through compelling storytelling and I’ve got the recipe. I’m proud to be a creative chameleon and tone-changer, let’s work together to find your brand’s voice and create content that truly feels authentic.
I’m a bit obsessive when it comes to checking my email, so honestly it’s the best way to reach me. Don’t be shy, let’s collaborate!