I am an artist first and foremost and I never outgrew my imagination! Creating and building whimsical and transportive custom set designs is a job that brings me right to my happy place.
Crocs x Star Wars
Set Concept Landscape Realism
The Crocs production team was on a big campaign shoot in New York and a last-minute concept pivot for this Star Wars shoot meant we needed a set ASAP. My background in art, production, and product photography kicked into gear and I knocked this set out in just 3 days. This design was a fun challenge creating an environment that was lightweight and versatile for a product shoot, yet still felt realistic and had the ability to support live plants! It was a tedious yet meditative process bringing Kashyyyk to life layer by layer.
Behind the Scenes
Crocs x Disney Pixar
Set Concept Landscape Realism
Set Design Support Chloe Garces
The Crocs Lightning McQueen clog is one of our best-selling licenses in history, and after a roar of demand from fans, they brought McQueen’s best friend Mater into the spotlight.
As an artist, I was giddy to have the opportunity to create this whimsical set alongside Chloe Garces. We used a printed background from the Pixar digital library, then carefully got to work creating a base terrain that would match. After hours of detailed gluing, painting, and sprinkling (and several tacos to keep our creativity fueled) we were thrilled with how the replica terrain was able to transport the Mater clogs and our audience right into Radiator Springs.
Behind the Scenes
Spinster Sisters
Set Concept Editorial, Organic
Spinster Sisters is a sustainable beauty brand focused on natural beauty and skincare products. They were releasing a new collection of lavender products and were seeking a refined product set that was aligned with their organic aesthetic, while adding a fun and editorial touch to the new collection release. I used natural elements like wood, stones, and plants so the shoot still felt fresh, while painting all of the props lavender to highlight the product scent.